Stand Out: Find Your Differentiator in a World of "Same"

Speaker(s): Heather Hurst

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In the throes of tax season, it can be hard to think about standing out; you’re just trying to keep your head above water. But scaling your firm demands that you differentiate and find your niche as you build your brand year-round. In this session, we will discuss ways to identify what makes you stand out from the competition, and how to weave your differentiators into a brand strategy to grow your firm and let it thrive. 

• Finding your niche - how do you specialize your practice’s offerings in order to stand out? 
• Differentiation - how do you set yourself apart from the competition through highlighting what makes your practice unique? 
• Building a brand - how do you align differentiators and your niche in your marketing campaigns to build your brand? 

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Length (in minutes): 60

Level (Basic, Intermediate, Advanced): Basic

Prerequisites: None

CPE Field of Study: Business Management & Organization

CPE Hours: 1

EA/AFSP CE Hours: 0