About the Training Event
If you are ready to fix underpriced client accounts so the pricing reflects the true value you deliver, this webinar is for you. In this online event, Joe Woodard will address how to identify the clients who are most receptive to value-based pricing, how to structure your services around outcomes rather than tasks, and how to make the shift to a new pricing model while retaining as many clients as possible.
By the end of this webinar, participants will be able to:
- Identify the value-sensitive client profile - Recognize the characteristics, behaviors, and mindset of clients who are most likely to embrace and thrive under a value-based pricing model.
- Design value-based service models - Structure service offerings around client outcomes and perceived value rather than time and task, creating packages that are compelling, scalable, and profitable.
- Determine the right price for their services - Apply practical frameworks and tools to confidently set prices that reflect the full scope of their expertise and the results they deliver.
- Transition existing clients to a new pricing model - Develop a clear, low-disruption strategy for moving current clients from legacy pricing arrangements to a value-based approach while preserving trust and client relationships.
