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Who We Are

About Woodard

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Our Mission

At Woodard we exist to do the following for business advisors:

  • We educate business advisors to provide the highest levels of value for their clients and, in the process, strengthen their practices.
  • We coach business advisors to create distinction, standardize processes, transcend accounting, and transform small businesses.
  • We inspire business advisors with on-demand, highly relevant resources.
  • We encourage business advisors through peer-driven communities, accountability, and information exchange.
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Our vision is to transform business through business advisors.

Woodard exists to transform business advisors to radically impact the way businesses operate. Each business unit of Woodard serves to educate, support, and connect accounting professionals throughout North America and, increasingly, throughout the world. Led by Joe Woodard, CEO, Woodard Events, LLC, these business units are our pillars of which we operate: Education, Coaching, Resources and Community.

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Our Purpose

In every action we perform, Woodard is inspired by (and measured against) a simple but powerful purpose statement: “We empower business advisors.”

joe_speaking_tallAs an author, consultant, business coach, and national speaker, Joe has trained over 125,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices. 

Joe founded Woodard Events, LLC (aka Woodard™) a training and resource organization for accounting professions that provides education, community, and coaching offerings through onsite training events, virtual training events, and intensive, coach-led practice advancement courses. Joe is the host of one of the world's leading training conferences for accountants and bookkeepers called Scaling New Heights®. For every year since 2014, Joe has been recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession. 

Joe regularly publishes articles for numerous news sources and media organizations that service the accounting profession, including The Woodard Report, the media arm of Woodard™ that reaches over 100,000 readers each year.  


Schedule a meeting today to explore best-in-class business practice advancement and client advisory courses, engaging with practice coaches, experiencing in-depth training events, and more!

Woodard Events, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: