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Our Mission
At Woodard we exist to do the following for business advisors:
- We educate business advisors to provide the highest levels of value for their clients and, in the process, strengthen their practices.
- We coach business advisors to create distinction, standardize processes, transcend accounting, and transform small businesses.
- We inspire business advisors with on-demand, highly relevant resources.
- We encourage business advisors through peer-driven communities, accountability, and information exchange.
- We consult enterprise-sized CPA firms to standardize, automate and modernize accounting operations and more effectively advise business clients
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Our vision is to transform business through business advisors.
Woodard exists to transform business advisors to radically impact the way businesses operate. Each business unit of Woodard serves to educate, support, and connect accounting professionals throughout North America and, increasingly, throughout the world. Led by Joe Woodard, CEO, Woodard Events, LLC, these business units are our pillars of which we operate: Education, Coaching, Resources and Community.
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Our Purpose
In every action we perform, Woodard is inspired by (and measured against) a simple but powerful purpose statement: “We empower business advisors.”
As an author, consultant, business coach, and national speaker, Joe has trained over 150,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.
Joe founded Woodard Events, LLC (aka Woodard® a training and resource organization for accounting professionals that provides education, community, and coaching offerings through onsite training events, virtual training events, and intensive, coach-led practice advancement courses. Joe is the host of one of the world's leading training conferences for accountants and bookkeepers called Scaling New Heights®. For every year since 2014, Joe has been recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession.
Joe regularly publishes articles for numerous news sources and media organizations that service the accounting profession, including The Woodard Report, the media arm of Woodard™ that reaches over 100,000 readers each year.