Our Mission
At Woodard we exist to do the following for small business advisors:
- We educate small business advisors to provide the highest levels of value for their clients and, in the process, strengthen their practices.
- We coach small business advisors to create distinction, standardize processes, transcend accounting, and transform small businesses.
- We inspire small business advisors with on-demand, highly relevant resources.
- We encourage small business advisors through peer-driven communities, accountability, and information exchange.
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Our Purpose
In every action we perform, Woodard is inspired by (and measured against) a simple but powerful purpose statement: “We empower small business advisors.”
As an author, consultant, business coach, and national speaker, Joe has trained over 125,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.
Joe is the host of the Woodard Membership Program which combines the best of Woodard’s education, community, and coaching offerings within a single, easily managed program. He is also the host of one of the world's leading training conferences for small business advisors called Scaling New Heights®. In 2012 and 2014-2021 Joe was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession.
Joe regularly publishes articles for Intuit publications and for The Woodard Report, and Joe has been featured repeatedly in Accounting Today and AccountingWEB in both articles and in video interviews. Joe is the CEO of Woodard Events, LLC which provides education, coaching, resources, and a community for small business advisors and small business owners within the accounting industry.