Our vision is to transform small business through small business advisors.

Woodard exists to transform small business advisors to radically impact the way small businesses operate. Each business unit of Woodard serves to educate, support, and connect accounting professionals throughout North America and, increasingly, throughout the world. Led by Joe Woodard, CEO, Woodard Events, LLC, these business units are our pillars of which we operate: Education, Coaching, Resources and Community.

Our Mission

At Woodard we exist to do the following for small business advisors:
• We educate small business advisors to provide the highest levels of value for their clients and, in the process, strengthen their practices.
• We coach small business advisors to create distinction, standardize processes, transcend accounting, and transform small businesses.
• We inspire small business advisors with on-demand, highly relevant resources.
• We encourage small business advisors through peer-driven communities, accountability, and information exchange.

Our Purpose

In every action we perform, Woodard is inspired by (and measured against) a simple but powerful purpose statement: “We empower small business advisors.”


As an author, consultant, business coach, and national speaker, Joe has trained over 125,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.

In 2012, 2014-2019 Joe was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession. Joe has been featured repeatedly in Insightful Accountant, Accounting Today and AccountingWEB in both articles and in video interviews.

Joe is the managing member of Woodard Events, LLC which provides education, coaching, resources and a Community for small business advisors.


Woodard Events, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org