FEATURED MAIN STAGE SPEAKERS
Publisher, The Woodard Report, CEO, Woodard®️ and host of scaling new heights®️
Joe Woodard
Read BioDavid Allen
world renowned productivity expert, chosen as a Marshall Goldsmith 100 Coach
One of the world’s most influential thinkers on productivity, David’s 40+ years experience as a management consultant and executive coach have earned him the titles of “personal productivity guru” by Fast Company and one of the top 5 executive coaches by Forbes Magazine.
His bestselling book, the groundbreaking “Getting Things Done” and its methods, commonly known as “GTD,” spawned a movement with millions of practitioners and fans around the world, translated in more that 30 languages. His methods of staying relaxed and focused in our fast-paced world are now being spread by certified trainers and coaches in more than ninety countries.
Chaunté Lowe
Four-time Olympian, Medalist, Business Owner, and Cancer Survivor
Chaunté Lowe is the story of determination, perseverance, and strength. Not only is Lowe a mother of three, a wife, and a business owner, but she is also a professional athlete, an American Record Holder, a four-time Olympian, a three-time World Championship medalist, and a twelve-time US National Champion.
Joe Woodard
Publisher, The Woodard Report, CEO, Woodard®️ and host of scaling new heights®️
Ron Baker
CPA, Author and Co-host of the Soul of Enterprise podcast
Ronald J. Baker began his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Over time, he shifted his focus from accounting to rethinking how professional firms create and capture value. Today, he is the co-founder of THRESHOLD and co-host of The Soul of Enterprise: Business in the Knowledge Economy, where he and Ed Kless explore the evolving landscape of business, economics, and professional knowledge firms. Ron has written eight best-selling books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Mind Over Matter, Implementing Value Pricing, The Soul of Enterprise, and his latest, Time’s Up!: The Subscription Business Model for Professional Firms, co-authored with Paul Dunn. His work has challenged conventional wisdom and influenced how firms around the world think about value and pricing. A sought-after speaker, he has presented to over 400,000 professionals worldwide, advocating for a shift away from cost-plus pricing to more effective, value-based models. His contributions to the profession have earned him a spot on Accounting Today’s Top 100 and Top 10 Most Influential People list multiple times, and induction into the CPA Practice Advisor Hall of Fame in 2018. He also serves as a faculty member of the Professional Pricing Society, helping organizations rethink their pricing strategies. Ron resides in Petaluma, California, where, when he’s not writing, speaking, or podcasting, he enjoys a fine Sonoma County wine while contemplating the next economic era—The Transformation Economy—which he believes will redefine how businesses create and deliver value, a vision that inspired the founding of THRESHOLD. |
Jina Etienne, CPA, CDE
Speaker, Consultant, Facilitator and Coach
Jina Etienne is a Certified Diversity Executive® (CDE) and D&I consultant, coach and facilitator. Her work is centered on fearless inclusion, which is the freedom to be yourself and creating space for others to do the same. She believes being truly seen is the most daring thing you can do. She practices and teaches fearless inclusion to empower organizations and teams to cultivate workplace cultures where people differently, individual thinking has changed and connectivity boosts engagement, productivity and performance.
As a coach and facilitator, Jina creates training programs and workshops on leadership development, conscious communications, inclusive leadership, cultural awareness and inclusivity. Her work is centered on self-awareness and authenticity as the foundation for cultivating inclusion and fostering belonging in the workplace. As a consultant, she works with clients to identify, develop, and execute on initiatives, programs and strategies that align with their organizational goals and strategic vision through the lens of fearless inclusion and belongingness.
Jina is a storyteller and draws from her unique background and mix of work experiences to offer examples and share insights designed to increase awareness, appreciation for and understanding of the benefits of inclusivity in diverse organizations. That experience is drawn from her 34+ year career as an entrepreneur, business advisor and consultant, and C-Suite leader.
Jina is a content partner with the Massachusetts Society of CPAs, Center for Accounting Transformation (CAT), Becker Professional Education and Business Learning Institute (BLI). She develops custom training solutions and learning programs delivered as live webinars, on-demand courses, on-site training and workshops.
Previous roles include:
- Co-Founder & Principal Consultant at EtiennePartners
- Director – Diversity & Inclusion at Grant Thornton LLC
- President & CEO of the National Association of Black Accountants, Inc. (NABA)
- Director – Taxation, Tax Ethics & Professional Standards at the AICPA
- Managing Member at Etienne & Associates, LLC CPAs
In her spare time, she enjoys jigsaw puzzles and Sudoku, loves chocolate, and appreciates a really good cup of coffee. She is a die-hard fan of Arsenal FC (#COYG), a Peloton enthusiast (#FearlesslyMe on the LB) and loves Formula 1. She lives in Silver Spring, Maryland, with her husband, two sons, and Doug, their American bulldog.
Geni Whitehouse, CPA, CITP is a winery consultant at Brotemarkle Davis & Co. LLP (BDCo) in Napa Valley, helping wineries make sense of their numbers. She is the President of the Information Technology Alliance (ITA), an organization dedicated to excellence in accounting and technology. A former TEDxNapaValley speaker and coach, Geni is also the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd Can Be Heard.
Her career spans roles as a CPA firm partner and a software executive with Sage, ACCPAC, and Navision, giving her a unique perspective on the intersection of finance and technology. Known for her ability to simplify complex topics, Geni brings humor, clarity, and actionable insights to every audience she engages.
Brittany Brown is the Founder and CEO of LedgerGurus, an industry leading ecommerce accounting CAS and inventory implementation practice. She is a CPA and QuickBooks Pro Advisor certified in QuickBooks Online Advanced. She is the driving force behind her firm’s rapid growth and innovation, growing from 2 to over 65 employees in 10 years. Her team is entirely home based and embraces technology and cloud-based systems. LedgerGurus leads the way in ecommerce education and actively shares its expertise, creating over 130 video tutorials with a community of over 12,000 subscribers.
Brittany Brown is also the mother of 5. She prides herself on using both sides of her brain as artist and accountant both. She has survived high highs and low lows in her life and lived to tell about it. She believes that authenticity and periodic acts of courage are responsible for all her life success. When she’s not leading her company she is hiding in her car with a Dr Pepper or harassing her kids to clean something.
OTHER MAIN STAGE SPEAKERS
Hanna Bjornn
VP of Product, Canopy
Hanna Bjornn is an accomplished product leader and strategist with 15 years of experience scaling product organizations and driving innovation through periods of rapid growth and transformation.
Hanna has a proven track record of developing data-driven product vision, strategy, and roadmaps, and effectively leverages Artificial Intelligence and Machine Learning (AI/ML) to drive innovation and deliver impactful solutions that accelerate growth and competitive advantage. She encourages an environment of cross-functional collaboration while empowering teams to build, iterate, and launch high-quality products aligned with strategic goals.
A dedicated and commercially astute leader, she combines strategic vision with hands-on execution, always keeping the customer at the center while championing change and driving measurable results.
David Emmerman
Head of Enterprise, Xero
David serves as the Head of Enterprise at Xero, where he leads the Enterprise Accounts teams in driving cloud transformation for the nation’s largest accounting firms. David and his team partner with these top firms, offering strategic insights and personalized consulting to help them transition to modern cloud-based accounting practices, enhancing efficiency and innovation within their organizations.
With nearly two decades of experience prior to joining Xero, David was a co-managing partner at Emmerman, Boyle & Associates, LLC. There, he built a reputation for delivering exceptional accounting services to small businesses, leading his teams to create a premier client experience. His passion for integrating technology into accounting practices and his expertise in cloud solutions led him to Xero, where he initially served as a National Ambassador. In that role, he helped some of the industry’s leading firms adopt cloud technology and optimize practice management.
David’s deep knowledge of both traditional accounting and modern technology makes him a trusted leader in guiding firms through digital transformation.
Ariege Misherghi
SVP & GM of Accounts Payable, Accounts Receivable and Accountant Channel, BILL
Ariege is General Manager of BILL's Accounts Payable, Accounts Receivable, and Accountant businesses. A dynamic leader with over two decades of experience, she has a proven track record of driving growth and delivering innovative solutions for small and midsize businesses and accounting professionals. Joining BILL in late 2024, Ariege brings extensive experience in leading teams and transforming businesses, with a passion for empowering businesses through intelligent, automated financial solutions that free them to focus on what matters most.
Ariege joins BILL from Intuit, where she led several business segments, most recently the Accountant Segment within Intuit's® Small Business and Self-Employed Group. In this role, she served more than 700,000 accountants globally, helping firms embrace technology, better manage their practices, and become strategic advisors to their clients. Her prior experience includes product leadership roles at Redbox and PayCycle (acquired by Intuit). Ariege's career began in customer service at PayCycle, where her front-line experience shaped her approach to product and business leadership.
Recognized by Accounting Today as a Top 100 Most Influential Person (2019) and by the Silicon Valley Business Journal as a Woman of Influence (2021), Ariege holds a BS in Science, Technology, and Society, with a concentration in Computer Science, from Stanford University.
Sasha Orloff
CEO, Puzzle
Sasha is the visionary founder and CEO of Puzzle, a generative accounting software designed for startups. With over two decades of experience in the fintech industry, he has a strong track record of founding and growing successful companies, including LendUp, a leading mobile lending platform in the U.S. His entrepreneurial ventures include founding Mission Lane and holding significant roles at major organizations like Citigroup, The World Bank, and Grameen, as well as startups such as Check (acquired by Intuit) and Ingenio (acquired by AT&T). Sasha is a respected advisor to numerous startups across diverse fintech sectors, including payments, lending, insurance, and infrastructure. Sasha resides in San Francisco with his wife and two children, actively contributing to the vibrant tech scene.
Sam Schuemacher
Senior Director of Solution Consulting, Visory
Sam is the Senior Director of Solution Consulting at Visory, where he leverages his extensive experience in sales, customer support, and technology strategy to develop tailored solutions for clients. Over the past nine years, he has played a pivotal role in leading Visory’s Sales and Customer Support teams, gaining firsthand insight into the challenges businesses face in managing their IT infrastructure, cybersecurity and cloud adoption. His passion lies in crafting technology-driven solutions that empower organizations—particularly accounting firms and financial professionals—to streamline operations, enhance security, and transition seamlessly to cloud-based workflows.
With a strong background in cloud solutions, accounting workflows, and compliance, Sam has helped over 1,500 organizations achieve their digital transformation goals. His expertise spans cybersecurity best practices, data protection strategies, and regulatory compliance, ensuring that clients can confidently navigate the evolving landscape of financial technology. Whether assisting firms with cloud migrations, implementing secure IT environments, or optimizing technology stacks, Sam is dedicated to driving innovation and efficiency.
Outside of work, Sam enjoys quality time with his family, often playing video games with his kids. He also has a passion for sustainable living—growing food crops in his garden and experimenting with new recipes in the kitchen.
Maanoj Shah
Co-Founder, Director - Growth & Alliance, Finsmart Accounting
Maanoj Shah is the Director of Growth Strategy and Alliance at Finsmart Accounting. With over 25 years of experience, he is a Chartered Accountant and a certified CISA professional. Maanoj has established his niche as an outsourcing expert, a People’s Champion, and a dynamic leader, with a focus on Business Strategy and scaling up.
At Finsmart Accounting, Maanoj has been instrumental in developing “Accounting Seat,” an Accounting as a Service Model (AaaS) tailored for accounting and CPA firms. The solution addresses capacity challenges faced by accounting firms in their scaling journey, providing them with a permanent solution.
Besides his professional ventures, Maanoj is committed to different social service projects. He is the co-founder of Mission ICU, a social initiative that focuses on establishing critical care in remote areas of rural India. Esteemed institutions like the World Economic Forum have recognized the initiative.
On a personal level, Maanoj leads an active lifestyle and is an avid tennis player and a passionate golfer.
Val Steed
Director Accountants, Zoho Corp
Awards and Recognition:
- Twice recognized as Accounting Today’s Top 100 Influential Accounting Professionals
- AICPA Certificate of Appreciation - Strategic Planning Committee
- Alumni Professional Achievement Award – Utah State University
- Outstanding Discussion Leader Award – Indiana Society of CPAs
- Outstanding Discussion Leader Award – Utah Association of CPAs
- Three-time recipient of the AICPA Outstanding Discussion Leader Award
Professional Service:
- 1995 Chairman of the AICPA’s Technology Conference
- Three-year Member - AICPA’s Strategic Planning Committee
- Four-year Member - AICPA’s Information Technology Executive Committee
- Five-year Member - AICPA’s Microcomputer Conference Committee
- Two-term Chairperson of the Consulting Services Committee
- Two-term Chairperson - CPE Committee for the Utah Association of CPAs
- Life-Loyal Sigma Chi
Val Steed graduated from Utah State University where he received both his Bachelors of Science (BS) in Accounting and his Masters of Accounting (MA).
After college, Val worked for Deloitte Haskins and Sells of Salt Lake City, Utah, and then with Hansen, Steed, Bradshaw & Malmrose P.C. of Salt Lake City. Val was with Hansen, Steed, Bradshaw & Malmrose P.C. for twelve years and was a shareholder for six years before leaving to start K2 Enterprises. In June 2019, Val joined Zoho Corporation as the Director Accountants. He has twelve years’ experience in public practice and has been involved with the accounting technology industry since 1985.
Milton Turcios
Director of Operations, CorpNet
Milton Turcios is the Director of Operations at CorpNet.com, the most innovative way to start a business, register for payroll taxes, and maintain business compliance across the United States. Loved by entrepreneurs, accountants, bookkeepers and lawyers, CorpNet offers transparent pricing, a simple ordering process, and quickly-scalable software and API solutions.
Veronica Wasek
CPA and Founder, 5 Minute Bookkeeping
Veronica is a seasoned expert in accounting, bookkeeping, and business mentorship with a career spanning over three decades. A Certified Public Accountant (retired status), Veronica has held diverse roles in large accounting firms and private corporations, ranging from financial statement auditor to Controller. Her extensive experience includes financial reporting, auditing, bookkeeping, controllership, and accounting technology.
From 2016 to 2024, Veronica was recognized as one of the Top 100 QuickBooks ProAdvisors and earned the prestigious distinction of being named a Top 10 QuickBooks ProAdvisor in both 2018 and 2024.
In addition to her client work, Veronica is the founder of 5 Minute Bookkeeping, a widely respected platform offering tools, training, and resources for virtual bookkeepers.
Her unique blend of technical knowledge, practical experience, and a passion for teaching has made her a trusted mentor and leader in the bookkeeping and accounting community.