Practice Advancement and Professional Development
This program area at the conference provides practical, proven practice and professional strategies and skills, presented mostly by practicing accountants. Sessions at the conference will focus on branding, engendering client trust, increasing practice visibility (e.g., through SEO and GEO strategies), pricing strategies, engagement handling, staffing, defining your ideal client profile, building your ideal client base, developing strong teams and strong practice culture.
Sessions also cover operational excellence, focusing on topics like client onboarding, process development, and process automation. Finally, and perhaps most importantly, sessions at the conference focus on advisory skills that increase client impacts (and pricing for these clients), including roadmaps for upskilling not just hard skills but critical soft skills like critical thinking and confident communication.